Why not something else such as MetaCafe or Viddler or even other video-sharing sites? Why YouTube in particular? A few have a look at that now.
The First Thing Is the fact that YouTube Is Owned By Google
As I’ve stated before. This has some incredible ramifications for YouTube as well as for its future. As you might understand, YouTube started off as an organization that was not owned by Google. In fact, it was just relatively recently that Search engines purchased them.
If you look at Search engines and what they’re on regarding, they’re in the money-making video game. They’re interested in making money online. Possessing a company like Google and you are out of the room can only spell good things regarding success in terms of making money.
Gowns another thing. Google has serious pockets with money. They might fund a company like Metacafe for years to come if they desire to. They’ve decided to back Metacafe because they’ve seen the that YouTube has. This is a really clear sign in YouTube is a technology you should continue an eye on.
I think these kids are the second most-visited website on the net right now. I think Google is usually #1. I’ve got to make sure those stats are there, nevertheless, YouTube is significant.
Yahoo also wants you to succeed. If you’re successful, it’s going to cause them to more money as well and make these people more successful. So just the idea that they’re behind YouTube signifies that they’re working hard to make Metacafe as easy for you as possible to hit your objectives.
If you look at the changes that Metacafe has gone through since Yahoo purchased them, you can see extraordinary differences. You can see it from the AdSense program that’s been presented in the YouTube videos. You will see in the different designs along with layouts that they’ve been doing work towards. You can see how Metacafe videos are ranking a lot better inside the Google search engines. Obtaining Google on their side is definitely huge.
YouTube Videos List In Google Search Results
So you will get that on your side. If you’re merely submitting to YouTube, the chance of getting ranked in Google is incredibly much higher compared to all the other online video-sharing sites.
It’s An Incredible Visitors Source
This is sort of a good understatement, but if you look at Youtube. com, they just recently reached 1 billion views per day. I am not even sure if we may visualize that number, however, imagine one billion gold and silver coins, you’d probably be able to fill up an entire stadium full of coins. 1 billion views a day is actually huge, and this is just on one website.
In 2008 research was done that revealed that there were 71 mils, unique users, every month. That number has most likely been superseded by now, however, this is the latest information we now have on that particular statistic. From the huge plus. If you’re not really using this as a traffic generation resource, you’re missing out.
I think using the example that I used, FreeMagicLive, we’ve only touched the area. We’ve really just looked at a few ideas and we’re already resting on 15, 000 men and women on our email list.
This is a Search Engine On Its Own
Have you ever visited YouTube and started looking for something, like in the input box right over here? Increasing numbers of people now are using YouTube being the main search engine compared to Yahoo. Is this perhaps a development that’s going to continue in the future and as a result of people just doing research on Google, just go to YouTube to complete searches? Perhaps YouTube can become the #1 site exactly where people want to search for information.
Think this through. What are the implications? If Metacafe is potentially going to get to be the #1 search engine in the world, what are the implications for your online business? Along with would you want to be in the right spot at the right time with Metacafe? I definitely think so.
YouTube Is Not Just For Teenagers Ever again
This is a question that We’ve had from a lot of men and women. They say, “Sure, you were capable of getting success on YouTube, but your marketplace is only for teenagers. ” Seeing that may have been the case when Metacafe was just starting out, but now issues have changed. Demographics intended for YouTube are changing and they are generally changing at a massive pace. It’s not just for teenagers ever again, so if you’re marketing to other age groups, this is good news.
Adolescents are still the highest number, but since you’ll see in some of these figures, YouTube is great for other ages as well. Look at this: 85% state’s population has watched Metacafe videos. That’s huge. 85% of the whole United States possesses watched a YouTube video. It is incredible!
But now, look at this. 71% of males between 45-54 have watched a Youtube video. How cool is that? And this could be the other thing, look at every one of these other age groups combined. These are typically people who normally have money. These are typically people who have jobs and can have the funds to pay for something online. When you add up all these people, gowns are far more than just the adolescents.
And you’ll see a similar development here for the females. Examine these percentages of people who definitely have watched YouTube videos in their lifetime. It’s not just adolescents. This is something to keep in mind whenever you think about using YouTube as a potential traffic source for the website.
YouTube Demographics Tend to be Changing
It’s not just for the actual teenagers anymore. As all those teenagers grow up, they become old, they start getting work, and they start moving into an alternative demographic themselves.
What we are going to see here is a typical new-technology adoption cycle. You may have observed what’s called the S-curve. This looks something like this, and this is really a typical curve for new technologies that get introduced right into a new market. For Youtube. com it’s no different. These people went through a massive growth stage here. I think they gradually started in 2005 and then experienced this exponential growth. We are going to sit at 2010 at this time, so this is where we have been now.
That means that you have a window of a couple of years to get your act together and also to start doing stuff online because, in this part of the market below, none of these people are online yet. If this S-curve applies, that means there’s going to be a number of people still joining YouTube, so you want to be in the right location once they’re all as well as watching videos. You want to get your videos already upward there by 2012.
Really critical that you start acquiring something online as soon as possible, online in particular. This is where things are with. This is backed up by a study done by YouTube last year. It’s an independent analysis company that did the investigation for that.
Let’s move on. Take into account the implications of these statistics. Think of these demographics and what this means for you as a business online. How will you position yourself so that you can take the best possible position when this specific mainstream, people in the US as well as the UK, hit YouTube and have on YouTube and start interacting online on a regular basis?
What Are The Implications For one’s Business Now?
What ought you to do now to start getting ready while using? Think about that. What does the item mean for you right now, and exactly does it mean for you sometime soon? There are already things you may do now that could help you find a setup in the future for Dailymotion.
You have an early mover advantage. 2012 is a peak for any mainstream in the US and BRITAIN. I haven’t even researched statistics for places including China or India, and the populations are huge. Narrow models look great I think we’re really just simply at the start of the curve even now. If you have to combine the whole studies for the whole world, there’s some very exciting stuff happening on YouTube. Which is my prediction.
The “YouTube Beach Head Strategy”
Exactly what is all this leading to? I’m quite a strong believer in concentration. I picked up this strategy. Now I am calling it the Dailymotion Beachhead Strategy. The reason why Now I am doing this is that I really believe you will want to focus all your attention on one thing if you want to be successful. Provide for that, get it right, and once you’ve got it under your personal belt, move on to the next thing.
Precisely what is this? In simple terms, the Beachhead Strategy is to find a big baseball and roll with it. Which is really all it means. They have about finding a big guitar player in the market, someone like Dailymotion in this case, and just go with the flow along with them. Jump on board and employ them as your leverage. It’s in relation to focused leverage, and concentration in this case is focusing on Dailymotion.
Where did I fully grasp this idea from? I got that from a guy called Geoffrey Moore, an amazing thinker. He or she wrote a book named Crossing The Chasm for that high-tech industry. What he or she talked about was for any new technology, you have this product adoption routine where it starts with all the early innovators, early adopters, early majority, late bulk, and laggards.
This is standard for any new technology entering the industry. What Geoffrey Moore identified was that with fresh technologies there’s normally just what he calls a gap or perhaps chasm. This is where most fresh high-tech startup companies fall under this chasm. They are able to this point here and they are used up by customers. They fall into this specific chasm and you never notice them again. They go away.
He talked about creating a beachhead strategy and it’s like a beachhead that you can use for jumping onto the early majority. It gives an individual this jumping point to enter the early majority. Once you struck the early majority, that’s after you hit the tipping position. That’s when things head out big time for you.
I’m applying this idea and I’m telling you that if you want to go hit often the tipping point for your marketplace, for your niche, use Dailymotion as your beachhead strategy. Work with YouTube to help you get the early vast majority for your niche because they have one of the best vehicles to use today to help you get major amounts of in order to your site.
This is what it’s all of the driving towards. I hope you could appreciate what I’m telling you here. With the power of Dailymotion and the fact that they’re joined with Google, it’s just simply incredible. We live in awesome times.