Search engine marketing tips 101: What Search Engines Notice When They Visit Your Web Website


If you have a Web site, have you ever asked yourself what a search engine sees to be able to visit your site to add the internet site to its index? Did you know it doesn’t see a beautiful or fancy Web design? Did you know it only sees the source codes or the “skeleton” of your Internet site?

Do you realize that knowing this kind of little tidbit of information, along with doing something about it can make a difference in your search engine rankings along with, ultimately, success within your online business?

One critical issue you must remember is the various search engines like simplicity. The easier your Web site is, the simpler it is for the engine to find out what your Web site is about. As well as, if the search engine can figure out exactly what your Web site is all about, you have a better chance in top rankings under the keywords that are important for your online business.

A few look at this concept in action, including a page I recently created for my online businesses: Search Engine Training courses.

As you can see, it’s a plain, simple page that was not created as the “main” or “home” page. Instead, it was designed to pull in traffic through the keyword “search engine seminars. inch

What I want you to notice is the source code from the page. So, when watching the page, click on Take on the top menu bar, and after that, Source or Source Program code.

The most important part of a web page is what appears at the very top. Why? Because search results start at the top of the site and begin moving along as it indexes.

So, precisely what appears in the section of your online page is very important because the part is at the top of the site.

Let’s look at the section of the source code:

Search Engine Seminars–your route to success on the Web!

There are merely three tags in the part of this Web page: the title indicates, the keyword META indicates, and the description, META, indicates. Because the title tag is with the section and the relevance that most engines typically place on the tag, it is considered just about the most important tag on your site, so it should always be the first indication in the section.

Notice that inside the title and keyword TRAGUARDO tag, the important keyword phrase (search engine seminars) appears because of the first words in the marking. In the description META marking, the keyword phrase is still at the beginning of the tag rather than the end.

In other words, where you put your keyword phrase in the tickets and content of your website is essential. If you place your keyword or phrase toward the beginning of your critical tags and the start of the content, you’re “proving” to the engines that the website is really about that particular theme.

I’ve mentioned one reason the title tag is essential, although there’s another reason. It is important because it typically appears as the site’s title in search engine results. Your description META tag may also seem in the search engine results and is also considered necessary by the number of engines. So, when you develop your title and description tag words, remember two things: put your current keyword phrase toward the beginning of the particular tags, and make the tag words captivating and designed to draw traffic.

Think of it this way. If your site is #10 in the search engine rankings, but if the internet sites above yours haven’t attended the trouble to create appealing headings and descriptions, a search engine customer may skip over these sites to visit yours.

Currently, let’s go back to the source computer. Look for this tag, which will isn’t far from the point:

This is the image, or artwork, tag for the Search Engine Work spaces banner that appears towards the top of the page. Notice that the engine often doesn’t “see” the graphic itself. It considers the name of the graphic (banner3. jpg), and it sees the KOSMOS text that describes the. It sees the thicker and height of the artwork. But it doesn’t see the artwork itself. So, the powerplant doesn’t know that the image says, “Search Engine Classes. ”

Next, look for this specific tag, which directly employs the image tag:

Search Engine Classes

A tag is probably a tag, and heading tag words are essential to a Web webpage. Try to put a probably tag at the top of your webpage, if possible, and use your crucial keyword phrase in that heading marking. When you look back inside my actual Web page, do you begin to see the words “Search Engine Seminars” right under the graphic? Be the heading tag.

Now, hunt for this tag in the reference code:

Is your Web site reaching the success that…

This is where often the contents of the Web page start. Look on the actual Website page and find the text: “Is your on line site achieving the success this… ” Notice that the keyword or keyword phrase (search engine seminars) presents itself in the first paragraph.

To put it differently, with all these tags and the placement of our keyword phrase inside the page’s contents, we’re proving to the engines that the webpage is really about “search powerplant seminars. ”

So, why don’t you visit your site on the Web? See the source code. What’s inside the section? Are your subject and description tags using keyword phrases important for that page? Are your subject and description tags engaging and designed to attract targeted traffic? Each page of your website should have a different title and description tags, and those tag words should be based on the focus of that will page – what this page is about: to put it differently, its keyword phrase.

How much artwork do you have before the actual details of your site? If you have many graphics, navigation bars, and buttons before the contents on your page, the engine has got to sort through all of that source computer before it gets to the exact keyword-containing content.

Do you have a page containing lengthy JavaScript or other code this pushes the essential contents to the bottom of the page? If you do, it could be hindering your chances of top rankings.

Are you using a heading tag containing your current important keyword phrase toward the top of your page? Will be your keyword phrase used in the first section of the page? Is it found in several places throughout the webpage?

Look back at my webpage. Notice that the keyword phrase, google search seminars, is used as website link text to describe several backlinks. Are you using your keyword phrase to detail links leaving the particular page? If not, try to achieve this task.

Study your site cautiously, and apply these suggestions to your pages.

Doing what you may push your crucial keyword phrase toward the top of the page and the start of your tags is the first step toward having a successful Web page that’s ranked at the top of the search engine rankings.

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