Most web users today — more than 80%, use search engines like google when looking for products, services, and also the precise product information on the internet. Search engines make it simple for them to type in a combination of key terms, 실시간검색어 and in return get a web page full of results that may match what they were looking for, to begin with. Sometimes, the information is really great, but sometimes it is totally off-target, not relevant, or truly old and outdated (or a combination of these). But now which real-time search has arrived, everything is changing quickly.
Earlier in May, Google announced that it is using information from weblogs, news sites, and online communities like Facebook and Tweet as a way of providing customers with fresher, more appropriate search results. This is great news with regard to search engine users, but what will it mean for small business internet sites? It means that if you have a “static” web site that doesn’t get up-to-date very often, it’s likely that the site will fall into humble in the search engine results in favor of fresh, more recent information that Search engines find elsewhere on the web.
Additionally, it means that if you have not yet integrated a social marketing strategy within your regular marketing mix, it can definitely time to get started!
The reason why Social Networking is Important to Search
A social network is not only a great way to connect with your clients and reach countless brand new prospects, but it turns out it can also help you stay related in the search engines. Google’s list of present social networking partners includes Myspace, MySpace, Twitter, FriendFeed, as well as Jaiku, to name a few. But, Yahoo and google also include blogs, news websites, and YouTube information in the search results. So if you want your online site to be listed in Google’s search results, it wouldn’t harm to have a presence on as numerous of these social web sites as you can.
Other search engines like Ask and Yahoo are also on-board with real-time search results, found formed their own partnerships using the social networking sites as they strive to include fresh, real-time social info in their search results as well. So it is not just Google that’s taking the value of social networking seriously.
Involvement IS Necessary
Even if your small business has set up a Facebook user profile or a Twitter account, keep in mind that means it will help you in the major search engines. Google also takes into account your own social “authority” and involvement on these sites; including the number of connections you have on the web and also the type of content that you article, as well as the frequency with which a person share it. When you offer useful information and regularly give value to your social network followers, Google notices and also rewards you.
Now What?
In order you can see, social marketing has changed into far more than a passing trend into a mission-critical business goal for many small businesses. However, you may be wondering how you can create a social media marketing plan, implement the plan, as well as maintain the flow of information without having hiring additional staff members or even adding more tasks for your already impossibly long to-do list. Well for starters, you can consider creating an integrated Facebook strategy for your business.
Integrated Social media marketing (ISM)®
We think that an incorporated social marketing strategy is so essential to your business’ online achievement that we have actually branded the term! With good reason, as well – integrating your social media profiles with each other, with your website, and with your existing advertising initiatives lets, you take advantage of the correct power of social networking and makes this easy to keep information moving seamlessly, without creating extra work for you or your staff.
Having an integrated strategy, you can prevent creating a bunch of little “islands” of social profiles on the internet – if you create 5 stand-alone profiles on several different sites, that ways you have to update five further things on your task listing. But by integrating your current social marketing, you can “write as soon as, but publish to many”, and the information automatically propagates among all of your integrated information for you. This naturally produces additional places for the engines like google to find your fresh, up to date information right where they may be already looking for it: in the social networking and current search sites.
So as search engines like yahoo continue to evolve and in order to provide better search results for their users, it’s naive to consider that your “static” web site may somehow show up in the search results with no steady supply of fresh content material and at least some social networking participation. The web today is really a much more sophisticated place, and when you want your site to show in Google, Bing, Yahoo, and become found by customers on the internet, then you have to get serious about adopting the trends. Lucky for you, Yahoo and the other search engines already are telling you how to do that rapid with social networking and live search.
