This article will provide you with some actionable social media marketing tools to boost your online sales. Using the web’s two-way communication features, as in social media marketing, can increase the efficiency of your advertising campaigns. Due to the impersonal nature of online commerce, affability is crucial to establishing credibility and winning customers over. Social media marketing can help you reach your sales targets using the current two-way conversational technology. Just imagine giving your money to a company or person you have doubts about. You can’t expect people to trust you if they don’t like you. Being likable does not require treating your customer like a best friend. It means providing a positive experience for the customer in every way. It could mean talking to each other more amiably. However, this does not imply a causal relationship based on idle small talk. Many of the most successful marketers I know are notoriously short with their customers, but they always respond in kind when I contact them. Also, I have faith in
What can I say or do to make people like me? You may be wondering. You should start by just being yourself. I assumed that if I imitated a specific voice type, my audience would perceive me as more “consumable.” When your natural disposition is more sarcastic, it might appear prudent to put forth an approachable front. Despite your best intentions, adopting another person’s style can be challenging. Being genuine makes you more effective.
Customers’ interactions with your company online must also be flawless. Your website’s design, navigation, and functionality should all be simple. Some websites (like Craig’s List) succeed despite their unattractive design, but these are the exception. If someone trusts you, you’ve provided them with all the answers they hoped to find online. Don’t ruin the relationship on the first try; they might never return.
There has been a recent shift wherein businesses prioritize their blogs over their leading websites. Why? These businesses operate under the assumption that fostering customer affection will increase brand loyalty and, in turn, revenue. In other words, the volume of your voice (or the weight of your opinion) translates directly into increased business. Your blog and website are your virtual storefront, so advocating for your customers and working to meet their needs is crucial.
At the beginning of the sales process, you must raise their awareness and equip them with the necessary knowledge. Learning to be a credible source is crucial. Once you’ve proven you can meet their requirements, they’ll feel more comfortable expressing their worries to you. Using your blog, you should show that you care about providing the best possible solution to their problems (your answer). Your blog’s text and visuals should reflect this.
Meetup Groups 2
To show people what you’re made of, nothing beats good old fashioned, in-person chats about topics of mutual interest. Physically gathering in Meetup Groups with people is a great way to spread your online influence, though it may seem like work to some. Meetup Groups are continuing to form all over the world as people with similar interests get together. Meetup Groups are a great place to find local communities of people who share your interests, whether rock climbing, lizard collecting, or lingerie.
Many meetup groups, though not all, allow members to send messages to the entire group via the website. When communicating with an unsolicited audience, it’s essential to avoid overtly selling your product and instead provide information of general interest. Keep in mind that our goal is to have you become famous. To buy, they must first enjoy it. If they are fond of you, they might be able to use their contacts to help get the word out.
3. Streaming Videos
You can’t get much more personal than video on the internet, and it’s a feature available on all the major Web 2.0 sites like LinkedIn, Facebook, MySpace, and more. Let people see and hear you talking about important things to them if you want to be liked. Be sure to specify the nature of the problem you’re attempting to solve and how your proposed solution meets that need. You can do this quickly and easily by using YouTube. The use of videos often elicits feelings of discomfort in many people. Getting used to being in front of the camera the first few times can be nerve-wracking, but once you’ve done it a few times, you’ll be a pro. The simplest way to do this is to record a video on your camera phone or digital camera. Before publishing your video to YouTube, you should optimize it with niche-specific keywords. Why? Because, after Google, YouTube is the most popular search engine worldwide. That means more people use YouTube than Yahoo to find what they need. Use the embed code provided by YouTube on your website and other online properties.
The most well-known website for sharing photographs online is Flickr.com. If you already have a Yahoo account, you can use that to sign in to Flickr. If not, then you should make one. One of the best things about Flickr is that it gives you yet another chance to have a page where people can come and get to know you and another great place to share photos with the world.
You can create an effect not dissimilar to that of video with still images. But with photos, you can get a lot done in a short amount of time. You probably already have many digital photographs, perhaps documenting trips, friends, family, your product, a pet, a home, or even a band in your garage. Any of these that contribute to developing the brand in question can be used. The brand is the lasting impression you, your products, your interests, or your approach to a cause make on people. Ensure cohesion and add visual appeal with appropriate imagery.
A definition of “content aggregation” The term “content aggregation” refers to the practice of delivering relevant pieces of publicly available web content (blogs, websites, videos, presentations) to your people (customers, for example). Thanks to your efforts, your customers will appreciate not having to conduct their research elsewhere. They also gain from hearing your analysis of this data in your earlier notes. You benefit by keeping them on your channel longer as they consume this content. People should not have to navigate away from your website (your shop) to find what they need.
By compiling relevant content, you can present yourself as a helpful ally in their quest to find answers to their problems even as you relentlessly promote your offering. It provides third-party verification that they deeply understand their needs and how your solution addresses them.
A Definition of Inbound Marketing
When I say “inbound marketing,” what do I mean? You will use this information to make changes to your company that will ultimately benefit your customers. If customers are visiting your site but not taking the action you wanted, it may be time to rethink your strategy (for instance, a high bounce rate). Reasoning about the why should begin now. Are you having direct conversations with the consumers? To make your writing more engaging, I recommend replacing phrases like “our customers” with “you.” How many comments have you received on your blog so far? If you don’t have any reliable readers, you should ask those closest to you to review your blog and point out any issues they find. Sorry for the difficulty. It’s possible that they’re expecting something simpler or that your blog’s colors, text, or tone are off-putting.
Finding Out How Fond Your Clients Are of You
It cannot be easy to gauge your level of popularity in your chosen online niche, but there are a few indicators that your efforts are paying off. Do people sign up for your opt-in or comment on your posts if you’re getting traffic to your blog? It might not be because they dislike you or your cause if they don’t. It could be that they are not interested in what you have to say or that you are focusing too much on selling your product rather than building relationships with them. Hear if there is a common thread in the tenor of the feedback. Do they seem to realize that you have piqued their interest? Questions about features, pricing, and ordering procedures are not “liking questions,” but they need answers.
To sum up
Understanding how to endear yourself to potential buyers is a significant hurdle that can now be cleared. Remember that if people like you, you’ve effectively connected with their problems and offered a fresh approach to fixing them. It does not imply that you are pals with them. You also shouldn’t invest much time into buddying up. Not enough time has been allotted. You have a group of close friends already.
Representing their needs sincerely, demonstrating your understanding of what will help them, and offering yourself as the solution will get you far. These are some ways of conveying that idea. Have fun, and don’t worry about what other people think. You’ve arrived to give your company a dose of individuality.
Just add me as a Twitter follower: @/frank donner
Note: Copyright 2008 Dobner, Frank
Marketing and Sales Director
Source of New Ventures.
Read also: Search engine marketing tips 101: What Search Engines Notice When They Visit Your Web Website