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Preparing Your Website for Google Analytics

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They say that “what gets measured gets managed.” The Effective Executive: Peter Drucker

In this brief article, we’ll review the steps necessary to get your site’s Google Analytics up and running. Having a Google Account is the first requirement. Try looking for the word “analytics” on Google.com.

1. Go to the Google Analytics site by clicking the first link, “Google Analytics | Official Website.”

The phrase “Access Analytics” appears as a button in the top right corner.

a. If you are registered, please log in by clicking the button.

b) If you don’t already have an account, click the “Sign Up Now” option that may be found directly under the button. Go ahead and register after clicking the link. Then, return to the Google Analytics homepage and enter using the “Access Analytics” option.

Third, a Google “Add New Account” window will pop up. Whether or whether you have already begun configuring analytics, this button will appear either as a prompt in the center of the page or at the top of a gray and white table in the top right corner of the screen.

You’ll then be taken to a new page labeled “Sign Up.”

The fifth step is to visit the “Analytics: New Account Signup” page. Please complete all fields:

a. The Uniform Resource Locator (URL) of your site.

b. Account Name: Use the website’s address or make up your own.

c. The nation or area in which the time zone is observed:

d. UTC/GMT:

A “Continue” button, e.

Your contact information is requested on Page 2 of the “Analytics: New Account Signup” form:

The Surname a.

b. Proper Noun

c. Nation or Dependent Territory

Terms of Service are displayed on Page 3 of the “Analytics: New Account Signup” form. Select “Yes, I agree to the above terms and conditions” and hit the “Create New Account” button on the bottom left.

After this page, you will find “Analytics: Tracking Instructions.” Some code resembling this will show up in a box on the page:

There was an error processing your request.

For example: “em>var _gaq = _gaq || [];”

The code reads as follows: “em> _gaq.push([‘_setAccount’, ‘UA-XXXXXX-X’]);…/em>
You must embed this code into every page of your site. There are various approaches to this, which will vary from website to website. Based on the nature of your website, please go to the next section.

It’s a Joomla! Select “Template Manager” from “Extension Manager.” To modify the default layout, pick it and then click “Edit Html.” Just before the very last line of code on the page,

</body>
Copy and paste the code for Google Analytics, then click “Save.” If you do this, the code will be added to every page of your Joomla! Site automatically.
If you use WordPress, you should add one of the numerous available Google Analytics plugins. To install Google Analytics, go to your WordPress dashboard and look for it under Plugins > Add New. After downloading and installing the plugin, you’ll need to tailor it to your specific needs. Here’s how to find your unique analytics key: UA-XXXXXXXX-X. Make sure to keep the settings.

If your site uses traditional HTML, you must manually update each directory’s “index.html” page to include the Google Analytics tracking code before the opening tag.

</body>

Then, select “Save and Finish” on the Google Analytics page to finalize the installation.

If you want to double-check that Google Analytics was installed correctly, go to the table where your sites appear and click the “Edit” text link next to the place you just added. -> If you go to the next page and look to the top right, you’ll see a button labeled “Check Status.” The following page should inform you that “Analytics has been successfully installed, and data is being gathered now” in the top yellow box of the “Tracking Status:” section.

If Analytics has not been installed successfully, check the “Tracking Status” and reinstall the code by your website’s configuration. We are a Palm Springs web design firm, so please check out our site or give us a call if you need any assistance.

JS Marquis manages projects at URL Idiots, Inc. in Palm Springs. URL Idiots develops websites as part of a comprehensive advertising strategy. Conversion-focused website design is what we do best.

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