The most common mistake made by those who are new to internet advertising and marketing is treating each product sold (and each ad placed for it) as if it were completely separate from the others.
To clarify, they promote Product A online and hope to generate sales by directing interested parties to the Product A website. Marketers with foresight know that collecting email addresses from potential customers gives them a better chance of closing the deal later on.
However, many businesses still approach their second offering (we’ll call it Product B) as though it were something completely separate. This approach eliminates any possibility of integrating your sites in a way that makes sense, drives traffic from one place to another, and converts leads from Product A into sales of Product B.
If you’re feeling confused right now, you’re in good company. The “big picture” of attracting consistent, non-paying visitors to one’s website is something that many individuals have problems grasping. I’ll do my best to describe it so you get an overarching picture of how to build a free traffic funnel that leads users from several entry points to your main site and, perhaps, a sale.
Think of your primary website as the nerve center, or “hub,” of your personal “web” visitors. This website is where you should sell your main product and where customers are converted from visitors brought in through other channels.
Let’s pretend my primary, or “hub,” website sells cosmetics for the sake of argument. We’ll name it Bram’s Pretty Stuff or just Bram’s. Several of my “satellite” sites serve as squeeze pages, attracting new subscribers interested in specific “sub-niches” of the more significant beauty product market.
For example, I’ve set up an autoresponder to distribute six free e-mail mini-courses on beauty via my satellite sites.
1) Makeup techniques for the eyes
2) Quick methods for eliminating acne
Thirdly: Smoothing Away Wrinkles
4) A 7-day plan for a youthful appearance
5 Tips for Healthy Hair
Sixthly, the secret to glowing skin
Those are the six sites I considered using as a “feeder” to bring visitors to my leading site. They are merely “opt-in” pages hosted on their domain, with an autoresponder set to send the visitor four to six emails. People receiving one of these emails may click on my leading site to read the articles there.
All six of my mini-course websites are linked to my leading site. A person who is looking for quick acne remedies may also be curious in the best anti-aging skincare products. Therefore, there is a connection between all of my sites.
If a search engine finds one of my pages, it will find all of them as it will follow my links. This is how “spiders” from search engines discover fresh content: by following links. If a search engine doesn’t know about your standalone page since it isn’t linked to any other sites it regularly crawls, it won’t be able to find it.
Now that you have a centralized hub and squeeze pages to attract new subscribers and direct visitors to your leading site (where you can make sales), the question becomes how to drive traffic to those specific landing pages.
You can either buy it (via PPC) or earn it (by creating and disseminating high-quality content that compels readers to click on your links). You can promote your tips on “How to Have Radiant Skin” through a pay-per-click ad. The competition for a broad term like “beauty products” means that the bids on related keywords are substantially lower.
You might also create a video or write an article that refers to your squeeze page, then distribute it as widely as possible on sites like YouTube, EzineArticles.com, Squidoo, etc., to increase traffic to your website.
There are dozens of potential destinations for every quality content you produce. If the article is high quality and informative, it will be shared. Having people come to your site because you recommended them is excellent!
It is crucial to direct interested readers from your content to a dedicated squeeze page where they can opt-in for more details before being led to your main website. In addition to sharing your newly-created content on the communities I mentioned above, you can add it to your autoresponder series and use the footer of each email to send readers back to one of your sites or gauge their interest in your other mini-courses.
The key to this whole plan is ensuring your sites are all in closely connected niches so that you can integrate them and your prospects will still be interested in the material you occasionally provide them.
Once you’ve established your “traffic web” and your marketing strategy is in motion, you can devote your time and energy to promoting your squeeze pages and developing fresh, accessible material. The greater the quantity and superiority of your material, the more and better quality leads you will receive.
If you take nothing else away from this essay, I hope you’ll take a step back from your current site and consider the BIG PICTURE to see how everything you do connects, or if it even does.
There are currently marketers out there making MILLIONS off of free visitors. If you begin using this method and expanding your traffic web, you may find yourself among them.
My author byline links to the MentorMeetings website, where you can find a visual representation of the “traffic web” I just described.
Bram Smith is the leader of one of the fastest growing and highest paying teams in-home business, and he has helped MANY people reach the six-figure revenue level.
Check out Bram’s website to learn more about Internet marketing, advertising, and sales.
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